Business to Business Sales Tips (Updated 2023)

When selling B2B, it is always good to have some quick proven methods that work.

Here are the Best 6 B2B Sales Tips to Use in 2022:

1. Be Crystal-Clear About Your Value Proposition

If you’re going to sell to a multi-million dollar business, you’d better be prepared to quickly and clearly articulate your value proposition.

Many B2B sales go down the gutter simply because salespeople fail to clarify what sets them apart from the competition, and what value they bring to the businesses who buy from them.

This business to business sales tip came from’s “9 Insider Tips for Closing More B2B Sales”. 

2. Use a Customer Relationship Management (CRM) Software

You can use a customer relationship management (CRM) software or a B2B email marketing tool with a built-in CRM to generate and track prospects and build better relationships throughout the sales funnel.

Sheryll Poe shared this B2B sales strategy on’s “Your Guide to B2B Sales: Steps and Tips for Successful Sales” article.

3. Know Your Potential Client

The best B2B sales reps take time to research their potential clients. They understand prospect’s pain points as well as a price point that might work for them.

This lets them enter a sales relationship with potential solutions that feel customized to the business customer.

This B2B sales technique came from’s “B2B Sales Guide: 5 Tips for Mastering B2B Sales”.

4. Build up Your Credibility Even Before You Start Selling to Them

It’s important to build up your credibility and reputation. Let the buyer come to you and see your product as a good fit even before they reach out to you.

A good way to do this is by building your online presence, especially on social media. This is an area where a company’s sales and marketing teams can work especially well together.

Here are some ways to do this:
• Have a good website
• Create relevant content
• Have a good social media presence shared this B2B sales tip in “11 Tips To Create Effective B2B Sales Strategies”.

5. Share Case Studies

Good case studies help a prospect visualize a real-world application of your product or service. It lets them see how your solution solved a real problem for a real company or organization. 

This helps prospects think about how they would apply your solution to their own challenges.

This B2B sales technique came from’s “30 B2B sales techniques that work”.

6. Visualization

“If you’re talking with end-users,” says Director of Sales Paul Quiring, “ask how they envision using the solution. Have them describe their use case, and what will happen once we deploy.”

Help your prospect visualize using your product, and they’ll naturally form their own, more personal, reasons for why your solution is valuable. 

If they can visualize themselves using your product or service, the next step is actually using it.

This B2B sales closing strategy came from’s “9 B2B Sales Closing Techniques You Can Use Today”.

How Will You Use the Best 6 B2B Sales Tips in 2022?

Pro B2B Sales Tip: Before you start your B2B outreach campaign to sell, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: / Rabia Elif Aksoy.

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