Best Text SMS Marketing Strategies (Updated 2022)

Text, or SMS marketing is a sales and marketing tool you can use to communicate offers and other information to existing customers who have permitted you to send them text messages.

Here are the 5 Best Text SMS Marketing Strategies to Use in 2022:

1. Write Clear Messages

Get to the point: You have 160 characters to express yourself. 

Do it in less if you can. 

Make sure the message is clear and concise, written in plain English. Avoid abbreviations, emoticons, and all caps. Don’t use open-ended messages. 

An example of an open-ended message is one that invites clients to a sale but doesn’t say when the sale ends. The client has no idea if it is for a day or a month. 

By giving a specific date when a sale ends or putting an expiration date on a coupon, clients are more likely to act because you’ve given them enough information and incentive.

This strategy came from’s “7 Tips to Leverage the Power of SMS Marketing.”

2. Have a Clear Call-to-Action

There are two factors that drive a SMS text campaign. 

The keyword and a short code. 

If you want customers to take part in a campaign that has them text your keyword to a five digit number (your short code), make sure those two items stand out. 

Do not bury them in the text message.

This strategy came from John Boitnott’s article “15 Tactics That Will Ignite Your SMS Marketing Success“ on

3. Pick a Cadence and Stick to it

How often will you be texting your contacts? 

The cadence of text sends may depend on the type of organization you run. A nonprofit might only send texts once a quarter, while a real estate agent might send daily texts to hot prospects who are in “buy” mode.

The important thing is to pick a rate that your contacts would likely appreciate and stick to it. If you start off monthly and suddenly switch to daily texts, you’ll lose subscribers.

You might even want to test letting prospective subscribers know how often they’ll receive texts to allay the fears they may have of getting overwhelmed by your marketing messages. 

When you promote your list, consider including a note like: “Promotions are sent once a week.”

This strategy came from’s “5 Mobile SMS Marketing Strategies to Maximize Engagement.”

4. Achieve a higher ROI

The total cost of SMS marketing depends on how many messages you want to send and what provider you use. 

But average prices tend to range between $30 and a couple of hundred dollars per month for thousands of text messages. 

And since around 98% of those messages are being opened, you can reach each consumer for pennies or less. 

That’s pretty cost effective!

This strategy was shared from’s “Supercharge Your Ecommerce Sales Using These SMS Marketing Best Practices” article.

5. Include Personalization with Each Text Message

When customers get messages that are tailored specifically to them, they’re more likely to pay attention and take action. 

In fact, personalized content outperforms static content by 42%.

So, be sure to include personalization tokens in your SMS marketing. 

Some eCommerce personalization examples include:

  • Addressing Each Recipient By Name
  • Sending Offers/Information Based On Their Location
  • Mentioning Recent Activity With Your Company
  • Recent Purchases
  • Cart Abandonment Reminders
  • Shipping Updates
  • And More

This strategy came from’s article “SMS Marketing: the Good, the Bad, and the Don’t You Dare.”

How Will You Use These Text SMS Marketing Strategies in 2022?

Pro Text SMS Tip: Before you start your personalized text messaging sms campaign, be sure you have the correct B2B lead generating and sales prospecting tool to find the cell or mobile phone numbers for the prospects and decision makers you are targeting for your texting outreach.

Swordfish AI provides the most accurate B2B and B2C contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: / Zofot.

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