Best Marketing Strategies for Facebook in 2021

Here are the 6 Best Facebook Marketing Strategies for 2021:

1. Drive Traffic From Your Website to Your Facebook Page

Facebook is a lot more useful and powerful when you have an active website that receives decent traffic.

It was estimated that there are about 3.2 billion Internet users in 2015. That’s a big increase when you consider that only 400 million people used the Internet back in 2000.

Facebook has more information about web users than Google.

For example, Facebook knows your likes and dislikes, favorite foods, age, demographic, social behavior, how many kids you have, family and more.

This means Facebook serves more targeted and relevant ads to its users.

This FB marketing strategy came from OmniKick.com’s “17 Proven Facebook Marketing Strategies for Businesses.”

2. Pinpoint Target Audience 

Facebook marketing is useless if you aren’t reaching the right people. That’s why getting the right target audience is so important!

Whether your target audience consists of grandmas, gamers, or graphic designers, odds are, they’re on Facebook.

You just have to know how to find them.

LyfeMarketing.com shared “Easy to Follow: 7 Step Facebook Marketing Strategy That Works.”

3. Know Your Facebook Audience

Understanding who is on Facebook and what your current audience breakdown looks like will be important in determining which Facebook marketing strategies you should employ and how.

Once you’ve studied up on that, spend some time getting familiar with your own Facebook demographics using either Facebook Page Insights or a tool like Sprout.

Jenn Chen shared on SproutSocial.com’s “7 Steps To an Effective Facebook Marketing Strategy.”

4. Add a Page Call-to-Action (CTA)

One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website. 

However, the typical buyer’s journey doesn’t end on Facebook.

Starting in December, Facebook allowed Pages to include a call-to-action button at the top of the Page. To create one, click “+ Add a Button” below your cover photo. 

You can choose from an array of choices depending on if you want view or book a service, get in touch, make a purchase or donation, download an app, or simply learn more.

This FB marketing strategy came from HubSpot.com’s “Facebook Marketing” blog.

5. Share Links to Blog Posts and Site Content

There isn’t just one kind of post you should be publishing. 

There are numerous options for the kinds of posts that you share, and each can provide something unique for users.

Not only are blog posts great for your website’s content marketing strategy, but they’re also great for sharing on Facebook.

When you share links to your recent blog posts, your Facebook followers will have the chance to visit your site and read them, creating more steady traffic to your website.

11 Best Facebook Marketing Strategies for Businesses in 2021” was shared by WebFX.com.

6. Create a Strong Pay-Per-Click (PPC) Strategy to Increase Revenue and Site Visits

With Facebook ads, you pay every time someone clicks on your ads, also known as pay-per-click (PPC).

A strong Facebook advertising strategy takes this idea and gets more people to click on ads. 

The more clicks your ad gets, the better your chances of funneling people to your site are, and therefore the higher your revenue potential from that ad.

A strong Facebook advertising strategy uses more than one PPC strategy so that even if one underperforms, there’s another one in place to compensate.

This FB marketing strategy came from AdEspresso.com’s “16 of Our Most Powerful Strategies For Advertising On Facebook.”

How Will You Use These Facebook Marketing Strategies in 2021?

Pro Facebook Marketing Tip: Before you start your FB marketing campaign, be sure you have the correct B2B lead generating and sales prospecting tool to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the decision makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B and B2C contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: 123RF.com / Prykhodov.

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