Best Email Marketing Strategies for 2021

Email marketing is all about being strategic and personable. To have the best results for your email campaign, you need some proven strategies.

Here are the 5 Best Email Marketing Strategies for 2021:

1. Defining Goals

Every single email should have a single key goal. And that goal should have a clear call-to-action button.

Emails that are long, contain a lot of different blocks, and ask readers to click on many different buttons perform worse than those that have one bold CTA button and only one idea at the time.

So ask yourself what you want to achieve with your email marketing activities and then the idea of what emails should be sent will come out.

This email marketing strategy came from Omnisend.com’s “A Checklist to a Bullet-Proof Email Marketing Strategy”.

2. Personalize Your Messages

When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.

The best part is this is that 70% of brands do not use personalization within their email marketing strategy. This means that by personalizing your emails, you stand out against the competition.

The simplest form of personalization is to address the reader by name. Most email service providers (ESP) offer this within their functionality and this tactic alone will improve your campaign performance. 

For example, email subject lines that are personalized with a recipient’s first name can increase open rates by 16% higher open rates.

This email marketing strategy came from SuperOffice.com’s “Email Marketing Strategy: A Data-driven Guide (With Original Case Studies)”.

3. The Long and Short of Subject Lines

When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length.

According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or click throughs at this 60-to-70 character length of subject line.

In fact, Adestra found that subject lines fewer than 10 characters long had an open rate of 58%. 

Now, you know a helpful email strategy is to squeeze out more words or cut back just a bit to avoid that 60 to 70 character dead zone.

Kevan Lee shared this email marketing strategy on Buffer.com’s “8 Effective Email Marketing Strategies, Backed by Science”.

4. Optimize Your Email Messages for Mobile Experience

Mobile is the future of everything.

The death of the desktop is looming. Desktop sales have been dropping for years now. 269.7 million computers were shipped in 2016. This is 6.2% lower than the number sold in 2015.

People are not replacing their old PCs. Instead, they just use their tablets or smartphones. 54% of emails are now opened on mobile. 

Desktop represents just 19% of all email opens.

If your email messages are not optimized for mobile, people will delete them. That reduces your chances of converting subscribers into customers.

Omnikick.com shared “17 Effective Email Marketing Strategies to Generate More Sales”.

5. Make It Easy For People to Unsubscribe

How can that be helpful to your email marketing strategy?

In the short-term, it isn’t. But from a long-term perspective, it is very helpful.

If someone doesn’t want to receive emails from you, they are likely to get frustrated if they keep receiving emails from you. They may not open your emails at all. Or they even mark them as spam.

In both of these cases, you’re the one who’s losing.

Not only does it mess with your email analytics but also it can reduce your brand’s credibility. So, it’s a good idea to allow people to unsubscribe with ease.

Shane Barker shared this email marketing strategy from ShaneBarker.com’s “11 Steps to Create an Effective Email Marketing Strategy (Updated March 2021)”.

How Can You Use These 5 Best Email Marketing Strategies for 2021?

Pro Email Marketing Tip: Before you start implementing your email marketing strategy, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: 123RF.com / Roman Samborskyi.

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