6 Best B2B Email Examples (Updated 2022)

Here are the 6 Best B2B Email Examples for 2022:

1. The “Right Contact” Approach

One of the most popular cold email strategies is asking the recipient if they’re the right point of contact. This approach has been leveraged for many years by sales professionals because it’s been proven to work.

The “right contact” approach is a great strategy especially when reaching out to senior executives at a company. 

Here’s a sample email using this approach:

Subject: Are you the right person?

Hey [First Name] – I’m writing in hopes of finding the person at [Their Company] who handles [specific area of focus].

I also reached out to [Colleague 1] and [Colleague 2] to try and lock down someone at your company in this space. If you’re the appropriate person to chat with, let me know and I’d love to schedule some time to talk about [Your Company].

We help organizations like [their company] [problem you solve]. We’ve worked with others in your industry like [Company 1] and [Company 2] .

If you’re not the appropriate person to chat with, please let me know whom I should connect with.

Close.com shared examples in the “5 B2B Email Templates and Formulas That Win Business in 2021.”

2. Sales Email Template That Won 16 New B2B Customers

What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers?

Is it the subject line? The length? The way the copy is written? Or the ideas contained in the content?

The answer is a combination of all of the above.

Here’s the email template example:

Subject: 10x [prospect’s company’s] traction in 10 minutes

Hello [Prospect Name],

I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers.

I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate.

[First name], let’s schedule a quick 10-minute call so I can share the idea with you. When works best for you?


This B2B email example came from Hubspot.com’s “The Sales Email Template That Won 16 New B2B Customers.” 

3. Stellar Examples of B2B Email Marketing

We hear it again and again:

“I’m a marketer for a B2B company. None of those email design best practices you share from retail brands apply to me!”

Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. Sure, B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services.

However, a lot of the email design best practices retailers use to capture attention in the inbox still apply.

Here are 8 examples that prove B2B email marketing doesn’t have to be underwhelming, ugly, or forgettable. Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition.

MyEmma.com shared these email templates in “8 Stellar Examples of B2B Email Marketing.”

4. Incredible Examples of B2B Email Marketing

Email marketing is undoubtedly one of the most important marketing channels for any company and that’s especially true in the B2B space. 

According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. 

And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue.

Email marketing could be an untapped source of success for B2B companies. 

The Data and Marketing Association found that email marketing delivers a return of over $40 for every $1 spent.

50 Incredible Examples of B2B Email Marketing” was shared by ZenMedia.com

5. B2B Email Examples to Inspire Your Own

B2B emails have on average a higher click-through rate than B2C emails.

In order for your email campaign to reach its full potential, you need to understand what makes subscribers tick and what they respond to. 

Rather than going over a long, drawn-out list of best practices, we’ll provide you with some of the best of the best B2B email marketing examples to illustrate what works. 

That way you can gain a clear understanding of what techniques to use and get inspiration from B2B brands that are clearly crushing it.

SleekNote.com shared this example in “5 B2B Email Examples to Inspire Your Own

6. Welcome Email Template

If a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them.

By doing nothing, you make it difficult to create a strong impression. Buffer’s welcome email includes links to their support email address and a link to their Twitter profile. Simple yet effective.

How to implement it?

 Whether you use auto-responders or send the emails manually, welcoming new subscribers to your company email list is a great way to build a strong relationship from the beginning. In the email, make sure you introduce yourself and company.

You can also provide helpful links to content such as most popular blog posts or white papers, or links to your social media profiles

SuperOffice.com shared “21 of the Best B2B Email Marketing Examples (Hand-Picked From 1,000 Subscription-Based Companies).”

How Will You Use These 6 B2B Email Examples in 2022?

Pro B2B Email Marketing Tip: Before you start your B2B email marketing campaign, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: 123RF.com / Rawpixel.

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