Ever since the COVID pandemic started last year, businesses need to be very strategic about every move they make. This includes getting more results from the sales and marketing efforts they do.
Here are the 5 Best Email Marketing Strategies for 2021:
1. Collect Email Addresses
First things first. You need to build an email list of highly interested leads and grow it every day.
Doing this will give you valuable subscribers who are willing to learn more about your products and offers. There are so many ways you can collect leads by combining different channels with your on-site campaigns.
A favorite list building strategy is converting visitors with a personalized offer that can be unlocked after submitting their email.
Ask your visitors the most important questions while collecting email addresses and don’t overwhelm them with too many input fields.
Sleeknote.com shared “Email Marketing Strategy: A 5-Step Foolproof Guide for 2021”.
2. The Best Content Is Free Content: Give Something Away
In a study on their email list of 6,300 subscribers, Bluewire Media tested various types of content to see what led to the highest rates for opens and clicks.
The winner was templates and tools, just the kind of freebies that email readers want.
Many consumers will ask, “What’s in it for me?”
When it comes to resources, Bluewire Media’s test results say that templates and tools outweigh ebooks, expert interviews, brain teasers, and even photo albums.
You will want to test with your own list, but certainly use Bluewire’s research as a head start.
This email marketing strategy came from Buffer.com’s “8 Effective Email Marketing Strategies, Backed by Science”.
3. Send Mobile Friendly Emails
In 2012, 27% of all marketing emails were opened on a mobile device. By 2014, that number jumped up to 42%.
Now, it’s as high as 61%.
These are huge numbers.
And what do you do as soon as you wake up in the morning?
If you’re like me, I’m guessing you have your phone next to your bed and the first thing you do each morning is check your phone for calls, messages and yes, you guessed it, emails.
Don’t worry, you’re not the only one. 50% of us do this.
When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with?
Mostly, they will unsubscribe or delete it. So why is it that almost half of all emails are still not mobile friendly?
SuperOffice.com shared “Email Marketing Strategy: A Data-Driven Guide (With Original Case Studies)”.
4. Re-Engage Inactive Subscribers
Those inactive subscribers can still become customers and even refer their friends if you do the right thing.
First, you need to define your own “inactivity.”
For some marketers, a subscriber is inactive if they haven’t opened their emails in the past six months. Some marketers will tell you their “inactive” period is three months. For others, even less or more.
Between three to six months is a good timeframe. After defining your “inactivity” period, it’s time to start engaging inactive subscribers.
How do you do that?
You can re-engage inactive subscribers by conducting polls and surveys. Promise them something in advance and make sure you send free gifts as a reward for completing the polls or surveys.
That will increase conversions. The gift will motivate them to act.
Rokon Ahammed shared this email marketing strategy on OmniKick.com’s “17 Effective Email Marketing Strategies to Generate More Sales”.
5. Create an Email Marketing Strategy Calendar
Creating an email marketing calendar will allow you to map out your strategy.
The goal of an email send calendar is so you can easily view when you plan on sending emails and to which segments. It ensures that you send the right messages to the right audience at the right time.
This will allow you to get the most out of your marketing efforts.
Create your calendar so it makes sense to you. Color code different segments or messages so you can quickly glance at your strategy.
This email marketing strategy came from AWeber.com “How to Create the Perfect Email Marketing Strategy”.
How Will You Implement These 5 Email Marketing Strategies in 2021?
Pro Email Marketing Tip: Before you start your email marketing campaign, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.
Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.
Cover Image Licensed from: 123RF.com /